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Business View has a collection of articles regarding the business world in general for the professionals.
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| Dear
Readers, I have been reading tome's and novella's over the months. One such novella is Ex Libris - Confessions of a Common Reader. As stated: "....We know fewer words, and the ones we know are less beautiful. Just listen to the words on your list! The words we've lost tend to be connotative and the ones we've gained tend to be denotative..." Therefore I reviewed the book The Magic of Dialogue. As stated by the author "...Once the understanding gap is understood better than it is today, the energy, creativity, and will needed to close it will pour forth in abundance. When that happens, as it must, the skill needed to master the art of dialogue will be critical...." When clients want their products in the marketplace they won't want no ifs, ands, whereas, wherefores or buts. They'd say instead ".....Bring me a rock. It must be out there somewhere, albeit engulfed in mist. The truth is, it isn't out there. Its lurking in a hidden corner of their minds. How big a rock? Don't know just bring me a rock. What colour do you want? Get the heck out of here, will you? And bring me a rock. But how will I know if its the right rock? You won't, but I will when I see it...." As reviewed in Death of Advertising. Amadare ishi o ugatsu. through a stone. Suki-koso mono no jozu
nare. very thing one likes. (Japanese Proverbs) Mavarine. |
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