RESPONSIBILITY
IN
ADVERTISING
Isn't it an
impossibility to predict with pin-point accuracy what advertising campaigns would be
successful in the marketplace and the same problem occurs with any marketing and public
relations professions efforts (as in political propaganda) to generate interest among the
public.
It has to make money regardless of any other factor unless the effort of advertising agencies who wouldn't consider it a successful piece of work once it leaves a drawing board if they thought it had little value in bringing in large revenues.
Does advertising agencies work on the principle of relinquishing responsibility whilst the product campaign is in the marketplace and/or until the product sells well in the market, then claim to the clients it was Advert. Agency all along and not the consumers nor the quality of the product which made the advertising concept successful?
Advertising itself mustn't be the only drive for a business for profit gains without taking responsibility for the actual message which might be contrary to the product or company profile. This attitude of the advertising medium seem besmirch and shallow.
Its a question of responsibility. True to Life.
Isn't this what advertising agencies should mean when building a Brand Image with clients; and not claiming they anticipated the clients needs but really don't but are supposed too!