MISSION STATEMENTS

 

When in the business environment. I've never meet one organisation which honoured its agreement on a Mission Statement yet....it should have been called Mission Impossible.

From personal experience, one company I worked for had a mission statement:

FADE: Focus, Analyse, Develop, Execute.

On the back of the card it had the statement of Vision which read:

"....Quality means finding, getting and keeping customers through impeccable customer needs satisfaction activities by the sales and customer information division on every transaction...."

Tis' wasn't worth the paper it was written on...(sic)

Mission Statements are adequate for the duration of the endeavour of what the company wants to achieve.  However, since changes occur daily, monthly, yearly etc, in the marketplace mission statements can't hold true throughout the company's lifetime or the executive changes that take place in management. Besides would other new employees buy-into it or would the senior employees keep to it for along time.

What was the vision againMission Statements only matter and  understood by the Chairman and the board but not to the employees themselves.  For employees have their own mission statements of what they want to accomplish which is personal to them. 

Also most mission statements get written by consultants so is it really what the CEO wanted to say about his company or what he is told by others to state? 

If they is to be any mission statements it should be limited to the company overall aims only and not the employees who might no doubt think its a waste of time and their efforts because its not of their belief that means much to them.

 

  Articles            Homepage