MEDIA BUSINESS
It is said to be "two-sides to every story". I
disagree. There is a third and more. The one's that aren't written, nobody reads or never
told.
Writing any article does require a certain amount of objectivity. However to disconnect whilst writing the piece would devoid it of any remnants of emotions that would link it with the indeed reader. What I term "all surface and no substance".
I wonder as well as "....according to Mark Crispin Miller, its the same old problem now only its infinitely worse. Reporters have to be careful not merely about offending some group of local advertisers, they have to be aware of a whole range of corporations, including the one that owns the newspaper or network or television station they work for [and] as these media corporations have grown they have got much closer to the government and their political influence is decisive...." (1)
However to establish a readership which generates revenue its important to remember the diversity of them not only location etc. but to have a more global view in mind when writing the articles in the first instance as I thought journalism was supposed to accomplish as a profession.
In the media business if they try to make it interesting to the readership they are deemed as "troublemakers" when going after a news story....its amazing how much in society there is requiring the need of scooping-up from the pavements.
I suppose the same happens in journalism when investigating a story but it goes further in discrediting the reporter. The film "Pelican Brief" with Julia Roberts and Denzel Washington comes to mind of how business, politics and journalism are always linked and their ethics are always under question.
The name Zeus in ancient Greece, he is in fact Sideus (Greek Z was pronounced sd), the stem of which is "diw-" and he is etymologically connected with the Indic god "Dyaus Pita". This "dyau-/diw-" root word means brightness and they are both gods of the sky.
Sideus emerges in latin as "deus" and Dyaus Pita emerges as "Diespiter" which is father (pater) and of the day (dies) hence Jupiter. The "div-" stern in Latin means "divinus" and "dies" is day which in turn means "diarium". This is where you get the word diary and the word diurnus (daily) in french means Journal.
So the fact a person who reads a journal and keeps a diary on a daily basis reflects linguistically at any rate a person who is dealing with Zeus and the other deities. So journalists have a responsibility to respond and to report news with due respect.
Although I am sure with all things written about deities and their escapades they must have had good press secretaries over the centuries.
"You will rise like a fish, to points of order and call your intimate friends 'honourable' to their faces. You will make six words do duty for one; address a harmless individual as if he were a roomful of abnormally stupid reporters, and fill up the time till you can think of something to say by talking, instead of by holding your tongue"(2)
REFERENCE SOURCE:
(1) The Guardian newspaper, Monday 17th 2000,
Media Section.
(2) Microcosmographia Academica by F. M.
Cornford.
WEBLINK SOURCES: