GLOBAL BUSINESS
When globalisation is mentioned, it often means out of a
CEO's mouth, world domination of markets. It doesn't matter which country of origin the
CEO was located in. It's the best way to instill fear into a competitor and most CEO's
have this common strategy in their approach.
It doesn't matter which country of origin the CEO was located in. It's the best way to instill fear into a competitor and most CEO's have this common strategy in their approach.
Does globalisation mean in someone else's backyard but not on my front lawn?
The same can happen globally for example in any fast food chain whether local or franchised global the lack of communication skills on the employees part is not solely to problem.
Most employees being hired would be local to the business and its simpler to communicate in pictures than words taken the fact the language meanings differ from region to region. As to pictures on cash registrars still speeds up transactions, for any international business would need to adapt its operations slightly without losing its core business procedures.
Look at it from an operation view point. Would a company rather an employee standing there trying and breaking out into a sweat to work out in their heads or a piece of paper the cost of food while a long queue starts to form, or worse give the customer the wrong change on a daily basis. Its not a question of dumbing down the operations.
Simplicity doesn't and shouldn't mean simpleton.
How many customers would the business lose and money? Especially ironically the business is supposed to be fast at the end of the day for business needs money to survive but not at the expense of global mis-understandings because lack of international business awareness.
The aftermath is nasty when things go wrong due to being advised to globalise operations for low wage costs or through mergers and acquisitions that are supposed to be in the company's interest. Its a fallacy at best and is a weak strategy for expansion at worst.
It may bring the opportunity for quick growth; this part isn't an "assumed" misunderstanding in the negotiations on both sides - its business-to-business. The price that is paid for profit is brand-product damage when things aren't going in the other parties favour; call it corporate envy depending on the CEO/country involved.
My view of globalisation isn't how many X companies it has in as many Y locations or how many Z employees it has to make a profit. This has been found to be unsustainable.
I look upon globalisation in a company by its structure (not large necessarily) and its company brand image. It endeavour's to be "World-Class" by its uniqueness. They go the distance in service, products and profit growth over a longer period and not always just market share.
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