ADVERTISING MEDIA

Business doesn't have to advertise in order to gain clients. There has never been a hard or fast rule that says it written on a tablet of stone; stones break eventually and turn to dust but what remains is the residue of self-worth its the same with clients or products as advertising.

There seems to be an assumption if you don't advertise on a grand scale than you wouldn't get your business off the ground and especially if you don't throw lots of money at the advertising medium without due thought. Is it because it requires much more effort on the business owner to think of something different.

However even word of mouth leaves an odour that isn't too pleasant if the wrong message is conveyed when those who act as an agent on behalf of a company or their own business is only thinking of profits instead of the identity of the business company. The only business owner who benefits from the mouth wash is the one who has had all his/her own shiny teeth whitened extensively.

Although advertising is one of cells in the lifeblood of any business it can coagulate, so they would be operating on the reserve if this was their developmental plan to advertise big even if the pay off is small. If the company didn't put much thought into how they wanted to be seen externally by shareholders, employees, clients and customers how can the advertising campaign justify itself.

Advertising beyond the body of the message of selling their products to consumers without amputations being necessary if the company had gone out of its way to know them. Or is it pusillanimous on the part of clients to have an advertising campaign which is more than the glossy brochures?

Advertising agencies don't funnel their messages they tune them (called marketing). And consumers have known over the years which ones to select which might be useful to purchase which has nothing to do with the advert in itself...then again.

So although media advertising requires a financial budget which is set aside to promote a product, shouldn't the premise be at the start of any media coverage by not only knowing their products but also getting better value for money using advertising in the long-term that fits in with the company profile overall.