ADDED VALUE IN ADVERTISING
The uniqueness of how advertising is beneficial to society and its underlying message of added value after the conception of the idea has taken place the "bright spark" so to speak has left an advertising agencies drawing board and is launched into the mass.
The question formulated which the client has asked the advertising agency to do has alot to do with the package ~ also whether the consumer is willing to buy the product or not. It is the consumers responsibility from his reading habits, listening skills or what he uses his brain for; that the pitch has to be right (even in advertising). Or else in advertising you end up with someone else's opinion of a product, not the clients nor consumer's. But there is "Consumer Choice".
I suppose the Marketing profession have
got it right in aligning campaigns to the "level" which is appropriate to the
targeted group in society to match the products with...as said before sometimes there's no
accounting for taste in products.
For example the following advertisement:
"You only get one chance to create a masterpiece, Mold Carefully".
The picture on the page where a pair of large adult feet, with a tiny pair of baby feet laying in-between in black and white, with the rest in technicolour reprographic artwork. This was for the Toy Smart internet company.
The same when you are starting a business and/or requiring ideas for work to progress, you may have more than one idea, but each idea is unique onto itself and is hard to mimic because it has its own blueprint which adds value to the company profile and consumers lifestyle.