BOOK REVIEW

 

  This book is a reference guide to any business professional to have an overall understanding of  working in an organisation and is a foundation for any employee to grasp the fundementals in an easy to follow format and can be refered to time and again to refresh oneself of what it is to work in a business. 

I especially liked the fact that it uses case studies to illustrate their points and the chapter on managing people and managing pressures of what the requirements of a General Manager   "....such as personality characteristics that enable them to set agendas also being aware of pertinent issues, the ability to discuss a wide range of subjects often in a disjointed and unplanned manner.  They tend to ask questions rather than give orders and the reason for this is in order to perform well they seem to require large amounts of potentially relevant information.  High performing managers implement policies, objectives and activities through a diverse number of individuals and groups, they are complex people undertaking complex work.  Such a conclusion holds profound implications for the selection and development of such personnel...." (page 375-377)

Working In Organisations
by Andrew Kakabadse, Ron Ludlow and Susan Vinnicombe
Published by: Penguin Books, England


   This book compliments Working in Organisations because it can be used as a reference guide to introducing an employee professional in any industry in laymen's terms the understanding of ideas and arguments of leading theorists regarding organizational issues.  It deals with such concepts as the structure of organisations, the environment, the management, decision-making, people in organisations and organisational change and learning. 

"The beginning of administrative wisdom is the awareness that there is no one optimum type of management system" (Tom Burns) 

It is a resource book worth reading because its in a concise and easy-to-read style and gives an overall appraisal of business functions.

Writers On Organizations
by Derek S. Pugh & David J. Hickson
Published by: Penguin Books, England

  To establish a track-record in management the first 100 days is a steep learning curve in this profession. 

This book offers from first-hand, first-timer experiences of now seasoned managers with good tips for long term success in building a career as it states ".....you need to be willing to make a stand.  There is more respect in taking a well-thought out position than to move back and forth in the grey zone if trying to please and appease everyone..." page 56.

It deals with most of the 1st's a new manager will be dealing with as he takes control of steering a department and team towards success and whilst keeping his eyes on the road to being credible and an established professional.

Managing For the First Time
by Cherry Mill
Published by:  Chartered Institute of Personnel
& Development, England

 

 

 

  A marketing book as an introduction into the practice of marketing industry in lay-men's terms.

The areas covered are marketing research and product prices and planning, brand management which is becoming even more important for any company to understand because of the behavioural aspects of marketing also covered as a topic in this book including the importance of case study analysis and the economic market.

As stated in the chapter on Customers Services as being the last great frontiers of marketing management and they still haven't got that areas worked out right due to the fact "it has been the least glamorous areas because it is not involved directly, or so it is thought, with the customer. So almost by definition it has escaped the attention of the marketing pundits.

Marketing: an introduction
by John Stapleton
Published by Hodder and Stoughton, England

 

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