BOOK REVIEW

   

  Concise to the point, no frills, no nonsense way of learning how to read the financial pages properly.  It is a simple guide to the way money works and the jargon.  Also good as a refresher for the economists to read and keep because as the author states  on page 21 "....Market professionals earn their bread from movements one way or another.  If no logical reason for movement exists they are quite capable of inventing one..."   They don't do they, surely not in the boom times, but when the bubble pops its another matter. 

Glad to know its being currently updated to reflect new developments, and at least its an author keeping apace with the finance world in general.

How to Read the Financial Pages
By Michael Brett
published by: Guild Publishing London.

 

 

  Public relations shouldn't be an appendix to the corporate strategy.   As it states on page 15 the ".....failure of some companies and organisations to establish public relations as an organised part of their activities may sometimes be due to the fact that the CEO considers it to be his own personal responsibility to project the personality of the concern to the outside world...." And when they get it wrong?   What happens to the credibility of the company?  A good starting place on the importance of public relations.

Introduction to Public Relations
By Sam Black
published by: The Modino Press Limited

  It's a compact book set out in a simple format which is the why and how for's of public relations and gives practical guidance. And it also gives advice to the public relations objectives for a company to create the impression (not image as those are superficial) to potential clients and investors. 

I am still awaiting a book by an author on Financial PR industry as to their thoughts as they are a slightly different profession to the other types of  industrial PR.

All About Public Relations (2nd Edition)
by Roger Haywood
Published by: McGraw-Hill Book Company (UK) Ltd

  Leadership Lessons from Star Trek.  It makes you realise that even in science fiction there are leadership strategies that even a Captain has to be aware of....no different to those of Captains of Industries.

FOCUS: "To be effective, an officer must have unclouded vision about what is ahead. Such vision demands that the officer deal with all his priorities, but not necessarily in sequential order. Indeed, an officer must develop the ability to see all ramifications of his action, or inaction, at once".

Make It So
By Wess Roberts & Bill Ross.
Published by: Simon & Schuster Inc.

 

 

 

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